A new world has risen...

After  8 years of remarkable achievements in the mobile telecommunications sector, and following a decision by the Ministry of Telecom, mtc touch rebranded into “touch” and adopted a new corporate identity featuring a 3D touch print in turquoise. The company also opted for a new brand promise “a new world”, which was heavily publicized through a nationwide communication campaign encouraging people to express what their new world would look and sound like. The official new touch identity was launched on Tuesday, June 19th, 2012, during an exceptional reveal at Blanchic, Baabdat attended by high-ranking officials, touch business partners and the media. Marking a new era in mobile telecommunications for Lebanon, touch’s reveal stood out with unique performances by: laser man Theo Dari,  8e Art, Mafi Metlo and Super Star Ragheb Alameh.