touch announced total revenues of US$1.03 million from special numbers online selling, compared to US$180,000 in the previous year under the previous mechanism, representing a 470% increase. This outstanding result comes one year after launching its online special number reservation and e-auction service via its website and mobile application, as part of its digital transformation strategy and in close cooperation with the Ministry of Telecommunications.

touch successfully sold 2,136 special numbers through its online reservation service, compared to 1,274 numbers using the previous traditional method. In addition, 32 special numbers were sold through the e-auction for nearly US$120,000, representing 10 times the official value of these numbers. More than 900 subscribers participated in the total number of online auctions organized to date.

“This exceptional achievement is a cornerstone of our comprehensive digital transformation strategy”, as stated by Karim Salim Salaam, Chairman and General Manager of touch. He added: “ever since the current management took office, we have been committed to a vision focused on innovating and developing integrated digital solutions that enhance digital transformation across all sectors and areas of the company’s operations. We are not only striving to modernize processes, but are also committed to providing smart solutions that contribute directly and effectively to boosting government revenues and developing the digital economy.”

In addition to the record financial results, touch’s plan to expand its special numbers online sales channels has enabled subscribers to obtain them directly and with complete transparency, without any intermediaries. This reflects the positive impact of the digital transformation the company is pursuing in most of its operations, perfectly aligned with the Ministry of Telecommunications’ vision to enhance the value of existing assets and improve user experience, while providing a fair and distinctive digital experience.